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A Tour of Vobev’s State-of-the-Art Facilities

October 17, 2024

SALT LAKE CITY – Vobev’s 1.5 million square foot, state-of-the-art campus is vertically integrated to bring the entire beverage manufacturing process into one location. 

Utah was selected as the home of Vobev’s operations due to the state’s quality people and the culture that prevails in the state.

Vobev is strategically located next to a major airport, railways, and highways, maximizing our shipping efficiencies so that we’re able to better serve our customers and partners. 

Mike Soweija, Vice President of Engineering at Vobev, said the design of the company’s office space was created with a Western theme in mind. 

“With the material choices and the color choices, it definitely bleeds into the Western category,” Sowieja said. 

Sowieja emphasized the goal of focusing on the customer experience when they designed the Tasting Room, or Customer Experience area.

“With the ski areas of the West - that was something [our founder] leaned into,” Sowieja explained. “With the fireplace and the open cathedral ceilings, the wall of glass overlooking the manufacturing area - which, again, is very unique and has a very high cool factor.”

Vobev’s Customer Experience Area resembles a Ski Chalet and has wallpaper that features snow capped mountains and ski resorts.

The room also features a large fireplace surrounded by glass that runs through the center of the room, with a sitdown bar and mounted TV screens, a refrigerator with stacks of drinks, and a large conference room.

Sowieja said the location of the Tasting Room gives customers easy access to the manufacturing floor so they can more easily observe the manufacturing process and inspect their drinks.

Sowieja talked about the overall look and feel of the lobby when customers and visitors first walk into the building.

“You walk into the atrium and you see the glass enclosed elevator - that kind of sets the tone for the building,” Sowieja explained. “And then you come up to the second floor to reception, we have multiple counter spaces and then you can immediately go on a two-second tour onto the balcony and you can look over the manufacturing area. You can meet anyone in the conference rooms, and then with that short walk, you can walk into the Customer Experience area.”

Vobev is the first drink manufacturer in North America to offer can manufacturing, filling and shipping in one full service facility.

Sowieja spoke about the company’s unique manufacturing capabilities, which features purpose-built flexible production lines and quick changeover. 

“A customer can get everything they need from concept to product out the door,” Sowieja said. “We make the can, we fill it, we package it and we ship it from one site. Conventionally, with other competitors, if you need cans, you have to go to a can manufacturer who has multiple sites, and that takes a certain amount of time and energy, logistically, to do that.”

Vobev uses the most advanced technology in the industry. Our formulation experts have the ability to reproduce the most popular beverages on the market, including sparkling waters, sodas and functional energy drinks.

Vobev offers its customers speed and innovation, while exceeding food safety and quality standards. Vobev’s flexible fill lines also allow for the company to fulfill both small and large orders.

Sowieja explained that, because Vobev offers its customers can manufacturing, filling and shipping under one roof - it helps clients save on shipping costs and materials, which makes the company more environmentally friendly, because we eliminate the need to go through multiple parties to manufacture, fill and ship your drink.

“We make the cans on site and we fill them on site, so there’s no trucking involved,” Sowieja explained. “So, in sum total, we’re taking 5,000-10,000 trucks off the road per year.”

From the location of the company to the ingredients and materials, sustainability is embedded into every aspect of the business.

Vobev has implemented a scrap collection system in which 100% of the aluminum scrap is collected, bailed, and shipped to the aluminum supplier, where it's prepped and rolled into a new aluminum coil.

With flexible order sizes, Vobev’s customers only use the inventory needed to complete a job.

Vobev also uses recycled materials to minimize environmental impact. As a Vobev partner, you won’t have to waste inventory or store excess product that never makes it to the store shelf.

Vobev offers our customers peace of mind, so they can worry less about their supply chain, and focus more on creating great products.

Not only are Vobev’s offices and facilities aesthetically pleasing and accommodating to customers and visitors alike, but our manufacturing capabilities are in a class of their own.